Jean Parker Shepherd, Jr. (July 26, 1921 – October 16, 1999) was an American storyteller, radio and TV personality, writer and actor. He was often referred to by the nickname Shep. With a career that spanned decades, Shepherd is known to modern audiences for the film A Christmas Story (1983), which he narrated and co-scripted, based on his own semi-autobiographical stories.

After his military service, Shepherd began his broadcast radio career in early 1945 on WJOB in Hammond, Indiana, later working at WTOD in Toledo, Ohio, in 1946. He began working in Cincinnati, Ohio, in January 1947 at WSAI, later also working at Cincinnati stations WCKY and WKRC the following year, before returning to WSAI. From 1951 to 1953, he had a late-night broadcast on KYW in Philadelphia, Pennsylvania, after which he returned to Cincinnati for several shows on WLW. After a stint on television (see below), he returned to radio. "Shep," as he was known, settled in at WOR radio New York City, New York, at the end of February 1955, and on an overnight slot in 1956, where he delighted his fans by telling stories, reading poetry (especially the works of Robert W. Service), and organizing comedic listener stunts. The most famousof the last involved creating a hoax about a non-existent book, I, Libertine, by the equally non-existent author "Frederick R. Ewing", in 1956. During a discussion on how easy it was to manipulate the best seller lists, which at that time were based not only on sales but demand, Shepherd suggested that his listeners visit bookstores and ask for a copy of I, Libertine which led to booksellers attempting to purchase the book from their distributors. Fans of the show eventually took it further, planting references to the book and author so widely that demand for the book led to it being claimed by some to have been listed on The New York Times Best Seller list.[6] Shepherd, Theodore Sturgeon and Betty Ballantine later wrote the actual book, with a cover painted by illustrator Frank Kelly Freas, published by Ballantine Books. Among his close friends in the late 1950s were Shel Silverstein and Herb Gardner. With them and actress Lois Nettleton, Shepherd performed in the revue he created, Look, Charlie. Later he was married to Nettleton for about six years.

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